In this day and age when advertising costs are at a premium, one of the most successful marketing campaigns you can wage is word of mouth. Or to use the latest catch phrase, "Social Media Marketing".

How many of you use Twitter, Facebook or LinkedIn to push your studio to the forefront? If not, you definitely should be.

Here is a link to a wonderful article that can help get you started:

10 Small Business Social Media Marketing Tips

Another way of pushing traffic to your website and through your front door, is to create "backlinks" on your website. Backlinks are crucial to SEO (search engine optimization - or what makes your studio appear above your neighbors when someone is looking for a Pilates studio in their hometown) In short, backlinks are links that are directed towards your website. Also known as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

So, we're sure by this point you are wondering, "Why is SmartSpine so interested in the SEO of my website?"

Because part of the success we garner comes from our belief that in order for us to be successful, YOU, our client, must be successful. If you use our products in your studio or practice we would love to feature you on our LINKS page. If you Twitter or FaceBook or are LinkedIn, we invite you to follow us, become a fan or connect. We will add you to our Twitter List and help spread your words!

Have you taken one of our SmartSpine training courses? Then please, create a listing for yourself on your SmartTrainers page.

Let's help each other create healthy bodies, minds and businesses one link at a time.

If you would like to create a link, either text or banner, please contact our webmaster for more information.